Contests can be a great way for your business to meet a variety of different needs. They are very useful for businesses to engage and build their audience. Just using a contest to give away prizes and name winners, however, is not all a contest can do. Contests are powerful business tools. Here are three ways in which contests can improve business.
1. Feedback from Customers
Knowing the thoughts and motivations of your customers is one of the most valuable pieces of information your business can have. While very important, this information can sometimes be hard to get. A contest is a good incentive for your customers to tell you what they think. Run a contest in which the entry form acts as a survey asking about their experience with your business. In return for this valuable information, offer a chance to win a prize. This way, all parties are happy and customers will be more receptive to offering their opinions.
Running a contest is a great way to expand the number of people on your business’s email marketing list. Simply add a check box on the entry form of your contest asking permission to add that applicant’s email to the list. Run these contests on a regular basis in order for your leads to have an incentive to stay in touch with your business.
3. Test New Ideas
If your business is working on a new product, gauge your customers’ reception by running a contest asking them about it. Letting your customers actively participate shows that you care about what they think. It is also a great way to save money avoiding unpopular projects, so that you can invest time and money on new products that your customers will want.