Many times a firm will spend months planning a single contest, working hard to generate enough buzz to make it a success. However, a series of online contests done right can be just as effective as one larger contest. Many times a second or third contest run immediately after the previous contest will be even bigger. This happens a lot of the time in niche markets, in which the most powerful tool in spreading news is by word of mouth. Here are some tips on how to run a series of online contests effectively.
1) Make a Plan
Make a list of what you would like to achieve with your contests, and narrow them down to two or three key goals. As you go along with your contests you may have to tweak your goals, but in the end trust that you know how to execute your plan.
2) Avoid Running the Same Contest
Having success with a contest is great news for your awards program. But, running that contest again too soon can be bad. By running a series of online contests, you are looking to attract as many people as possible to your business. An identical contest will only bring back the same people. Instead, focus your efforts on a new contest that will please your previous participants, while also spreading to a new group of people.
Constantly keep your customers in the loop about any new updates regarding your awards program and contests. A great way to keep in contact with everyone involved in your contests is by using awards management software. Additionally, you have to make sure that as many people in your target market as possible know about your events/ contests. Think about who you want to target, and reach them. Whether it is through Facebook, LinkedIn, or a blog, devote your time and money into getting the news to them.
4) Add Layers to Your Contests
Maybe you want to run a contest that will reward those who enter. Perhaps you are running a contest to collect valuable information about your customers. Or you could just be promoting a new product or design. Consider combining some of these aspects of a contest together. This way, each of your contests will be worth it for someone to enter on a regular basis.